Other sales programs might provide some help with concrete concepts like features and benefits, but they rarely make abstract concepts like communication or relationships truly actionable.
STEP By STEP Sales helps with concrete and abstract concepts. It provides a clear, actionable framework for communication and relationships, and ties that to a powerful, repeatable sales process.
Internalize product facts, features, and benefits and talk about them authentically—no robotic
sales scripts
Hear every word, spot every nonverbal cue, and ask the right questions to help customers discover their true needs
Tell stories that show customers how products will change their lives—don't barrage them with features
Never switch from service mode to sales mode—learn to close sales by meeting needs
Relentlessly maintain the customer perspective by focusing on their needs, not your mechanisms for meeting the needs
Engage in scenarios with professional actors to groove the STEP By STEP Sales process
The two STEPs
of STEP By STEP Sales give you a clear process to prepare for customer meetings and represent your products effectively in those meetings.
Study your products
Take note of success stories
Empathize actively & intentionally
Practice listening & storytelling
Spot needs with Collaborative Listening
Tell the right Product Story
Educate about benefits
Provide a clear process to get the product
R.J.'s training was 10 times better than I expected from a sales training. It was probably the best that I have been through.
I enjoyed how R.J. approached dealing with customers, and gave us a structure to do so.
I appreciated that the training was focused on how sales benefit the customer, as opposed to pressuring customers or hitting quotas.
R.J. Nestor
Communication & Sales Coach
My name is R.J. Nestor, and I've coached actors to communicate for two decades.
The skills actors develop—internalizing lines, listening, staying in the moment—are invaluable for sales, but few sales trainers know how to teach them.
I do. The communication techniques and exercises I've adapted are unique and invaluable to building relationships that produce sales.
Businesses and organizations that implement STEP By STEP Sales discover that consistent sales result from deep relationships. Quotas are fine for tracking progress, but they are dangerous as motivators—the last thing you want is to reduce your customers to numbers.
Build the relationships, learn who they are, listen to their goals and dreams, and you'll have no problem finding needs that you can meet.
And a need met is a sale made.
STEP By STEP Sales
Copyright © 2018 - 2026 by R.J. Nestor